Project: Giant Eagle grocers was seeking to elevate their beer, wine and liquor departments with a more refined presence and better customer level communication. Our research showed that liquor drinkers who shopped at the liquor agencies inside of groceries were very brand loyal so any product education needed to focus on information about quality,...Read More
Project: Giant Eagle grocers was seeking to elevate their beer, wine and liquor departments with a more refined presence and better customer level communication. Wine in particular is for many people is difficult to shop for since it is such a complex product and there are so many varieties and levels of quality....Read More
Project: Giant Eagle grocers was seeking to elevate their beer, wine and liquor departments with a more refined presence and better customer level communication. Craft beer has exploded across the market over the last decade and helping to translate some of the information that might be found on the label or package to a more shelf level presence was the main focus here....Read More
Project Scope: The inventor of the Wine Balloon approached me about creating an identity and packaging for the product. I also assisted in the creation of all patent application documents as well as engineering drawings and initial renderings and illustrations. Once the product engineering was complete I art-directed the product photo shoot, created packaging, marketing materials and developed the web presence and e-store....Read More
Project: The Limited Brands owned C.O. Bigelow franchise sought a new partner for the window design of the flagship store in Ohio’s Easton shopping center. Two product lines for fall/winter season were launching, Lemon and Remedy. I was part of a team tasked with ideation realization of these concepts. Initial intent can be seen in the following renderings and photo-morphs. Two concepts were presented for each product promotion....Read More
Project Scope: Bob Evans sought to create a restaurant prototype that would appeal to a younger generation of patrons while remaining agreeable to its current aging patronage. Working with a team of architects and environments designers, as the graphic designer on the team I created signage and developed a kit of parts for wall decor which bridged the generational gap and told the Bob Evans story in modern and sophisticated way. ...Read More
Project Scope: Scott's Miracle Grow wanted to boost the presence of their winter bird feeding products (specifically suet cakes). These products are always merchandised in aisle with a variety of other brands so any branded added educational tools that could provide selection prompts were highly effective. This poster plus merchandising plan provided maximum impact for the Scott's product....Read More
Been crafting this identity for a while now but its finally coming together. Check out the new cards. Digitally printed by 4by6.com on matte finish recycled stock. I've been kicking around this logo for based on Emigre's Tarzana for a few years and have recently completed this 3d rendition which helps to separate the "m" and "h" more effectively. I plan to use this version in conjunction with the flatter version which you see on the masthead of this site and the back of the card....Read More
Project: This project was for a group of restauranteurs seeking to start a fast-casual, inline prep restaurant similar to Chipotle only featuring authentic Indian Food in a wrap. The project was based on broad cultural research and featured identity, brand, naming, and interior space design. The radial symbol used is an Indian cultural pattern called a Rangoli. It is often planted on floors or rendered by laying out flower petals on the ground....Read More
I make buttons. Bars, bands, breweries, everybody loves a little punk rock button for their jacket or hat. I can usually turn around an order of up to 600 in 2 days and I'm local to Philly. I'll ship of course out to other states but for those looking to keep their business practices in the 215, I've got you covered....Read More
Project Scope: Nationwide Insurance is creating a driver based auto insurance program. The program requires a small device which would measure and report driving data to be placed in the customer’s vehicle. A program name, identity, packaging and copyrighting as well as design for agent -level marketing materials were needed to start the pilot program. The package needed to deliver simple, self-installation instructions to the user....Read More
Project Scope: Stop & Shop Giant grocers had updated their brand but were still using a signage hardware kit in their produce section that was off-brand and presented many difficulties. The placement of the hardware caused confusion over which product matched with price as well as blocking sightlines across the department....Read More
Project: Short Crust Pies is a start up baking business specializing in personal sized pot pies to go. I'll be working on the packaging for these soon but these studies are the first version of the logo usage that I've put together so far. Each pie has the "x" cut into its top as a vent while baking so I've added that to the counter of the "o" in the logotype. For the packaging the color are may be applied as a color inked rubber stamp over a 1 color logotype which would indicate the filling....Read More
Project Scope: The Wexner Center hosts a wide variety of theater, dance, film and music events. Indie-rock and electronic music events are promoted under the event series “Next@Wex”. Over the 2 years that I worked with the organization I helped develop the identity and visual style of this popular series. Posters box posters, handouts, flyers, postcards, program notes and web promotions were created for these events....Read More
Project Scope: Prestwood Cellars was a startup Napa Valley winery in need of identity development, package, web and marketing materials design. Basic copy writing was also included in the scope of work for these materials. Subsequently a brand of coffee was also produced under the Prestwood moniker....Read More
Project Scope: Life|ware is a home automation suite which combines a media center running proprietary software with an array of wifi enabled appliances and online/smart phone support to create the truly 21rst century home. I developed marketing materials, trade show graphics, promotional mailers, and consulted on GUI as well as illustrating icon sets for the software....Read More
I am Mason Harding. I am a graphic designer. I strive to bring my graphic sensibility to all projects regardless of medium. Through my design journey I've worked in many disciplines and am always searching for new learning opportunities.... Read More