Project: Giant Eagle grocers was seeking to elevate their beer, wine and liquor departments with a more refined presence and better customer level communication. Our research showed that liquor drinkers who shopped at the liquor agencies inside of groceries were very brand loyal so any product education needed to focus on information about quality,
Project: Giant Eagle grocers was seeking to elevate their beer, wine and liquor departments with a more refined presence and better customer level communication. Our research showed that liquor drinkers who shopped at the liquor agencies inside of groceries were very brand loyal so any product education needed to focus on information about quality,... Read More
Project: Giant Eagle grocers was seeking to elevate their beer, wine and liquor departments with a more refined presence and better customer level communication. Wine in particular is for many people is difficult to shop for since it is such a complex product and there are so many varieties and levels of quality.... Read More
Project: Giant Eagle grocers was seeking to elevate their beer, wine and liquor departments with a more refined presence and better customer level communication. Craft beer has exploded across the market over the last decade and helping to translate some of the information that might be found on the label or package to a more shelf level presence was the main focus here.... Read More
Project Scope: The inventor of the Wine Balloon approached me about creating an identity and packaging for the product. I also assisted in the creation of all patent application documents as well as engineering drawings and initial renderings and illustrations. Once the product engineering was complete I art-directed the product photo shoot, created packaging, marketing materials and developed the web presence and e-store.... Read More
Project: The Limited Brands owned C.O. Bigelow franchise sought a new partner for the window design of the flagship store in Ohio’s Easton shopping center. Two product lines for fall/winter season were launching, Lemon and Remedy. I was part of a team tasked with ideation realization of these concepts. Initial intent can be seen in the following renderings and photo-morphs. Two concepts were presented for each product promotion.... Read More
I am Mason Harding. I am a graphic designer. I strive to bring my graphic sensibility to all projects regardless of medium. Through my design journey I've worked in many disciplines and am always searching for new learning opportunities.... Read More
