Indian Restaurant Logo

Project:

This project was for a group of restauranteurs seeking to start a fast-casual, inline prep restaurant similar to Chipotle only featuring authentic Indian Food in a wrap. The project was based on broad cultural research and featured identity, brand, naming, and interior space design. The radial symbol used is an Indian cultural pattern called a Rangoli. It is often planted on floors or rendered by laying out flower petals on the ground. The naming is meant to emphasis the word “OM” as in the chant as well as the “go” in reference to the quick and fresh service.