Project Scope: The inventor of the Wine Balloon approached me about creating an identity and packaging for the product. I also assisted in the creation of all patent application documents as well as engineering drawings and initial renderings and illustrations. Once the product engineering was complete I art-directed the product photo shoot, created packaging, marketing materials and developed the web presence and e-store....Read More
Been crafting this identity for a while now but its finally coming together. Check out the new cards. Digitally printed by 4by6.com on matte finish recycled stock. I've been kicking around this logo for based on Emigre's Tarzana for a few years and have recently completed this 3d rendition which helps to separate the "m" and "h" more effectively. I plan to use this version in conjunction with the flatter version which you see on the masthead of this site and the back of the card....Read More
Project: This project was for a group of restauranteurs seeking to start a fast-casual, inline prep restaurant similar to Chipotle only featuring authentic Indian Food in a wrap. The project was based on broad cultural research and featured identity, brand, naming, and interior space design. The radial symbol used is an Indian cultural pattern called a Rangoli. It is often planted on floors or rendered by laying out flower petals on the ground....Read More
Project Scope: Nationwide Insurance is creating a driver based auto insurance program. The program requires a small device which would measure and report driving data to be placed in the customer’s vehicle. A program name, identity, packaging and copyrighting as well as design for agent -level marketing materials were needed to start the pilot program. The package needed to deliver simple, self-installation instructions to the user....Read More
Project: Short Crust Pies is a start up baking business specializing in personal sized pot pies to go. I'll be working on the packaging for these soon but these studies are the first version of the logo usage that I've put together so far. Each pie has the "x" cut into its top as a vent while baking so I've added that to the counter of the "o" in the logotype. For the packaging the color are may be applied as a color inked rubber stamp over a 1 color logotype which would indicate the filling....Read More
Project Scope: The Wexner Center hosts a wide variety of theater, dance, film and music events. Indie-rock and electronic music events are promoted under the event series “Next@Wex”. Over the 2 years that I worked with the organization I helped develop the identity and visual style of this popular series. Posters box posters, handouts, flyers, postcards, program notes and web promotions were created for these events....Read More
Project Scope: Prestwood Cellars was a startup Napa Valley winery in need of identity development, package, web and marketing materials design. Basic copy writing was also included in the scope of work for these materials. Subsequently a brand of coffee was also produced under the Prestwood moniker....Read More
Project Scope: Wendy’s and Arby’s, now jointly owned are expanding into the middle Eastern market and wish to construct shared kitchen space or hybrid restaurants in that region for the sake of efficiency. A new hybrid identity was needed as well as an Arabic version of the mark....Read More
Project Scope:
Orange Julius is a brand in need of a refresh. Now, owned by Dairy Queen, the brand has lost much of their brand personality that it once had as a street cart business when customers would call out “an orange please, Julius!”. The original logo, for some reason or another also incorporated a devil character leaning on an orange.
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Project Scope: HHN was a startup web project offering a service similar to craigslist only focused on borrowing and sharing household items such as tools, spare furniture etc. I provided identity development and usage guidelines for web and print as well as marketing collateral....Read More
Project A friend was starting a custom computer sales and repair business and needed a brand package to get started. The logo is meant to show a reverence for technology, almost a worship of it if you will. The cool blue of the palette against the warm brown are meant to display the contrast between the mechanical and the organic....Read More
Project: Charleys Philly Cheese Steaks is, strangely enough not at all a Philly based restaurant chain but rather an Ohio company. Over the years of franchise existence the brand had lots a clear voice and was in danger of becoming a blur among the offerings of other such sandwich purveyors. The company has a strong community commitment and an amusing back story. The challenge was to draw these forward while maintaining the strong, masculine and bold aesthetic of the existing brand standards....Read More
Project: Custom Ladies is a calendar series featuring models custom designed shoes by a Houston artist. I did these logo studies for the project which ended up taking a different direction but I had a lot of fun with these sketches so I thought I'd post them anyway. All of the scripts are based loosely on existing script fonts but heavily modified to create ligatures and apply distortions....Read More
PROJECT SCOPE:
Mortgage Advantage Pro is a software offering mortgage calculation for mortgage originators. The challenge here was to create an attractive electronic report document that could be auto populated by the program on output and uploaded to the service Issuu.com as well as printed or emailed. An identity was also developed for this project and an audit of the current web site was performed to produce recommendations on new graphic layouts.
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In 1997 I had a chance to take a trip to Honduras as part of a project for the Ohio State university that involved creating a brand for a new offering of “service learning” travel abroad courses. I worked with the department to define brand standards and served as photo-documentarian of the trip while in-country. See the photos in this post.
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I am Mason Harding. I am a graphic designer. I strive to bring my graphic sensibility to all projects regardless of medium. Through my design journey I've worked in many disciplines and am always searching for new learning opportunities.... Read More