Giant Eagle Wine Dept.

Project:
Giant Eagle grocers was seeking to elevate their beer, wine and liquor departments with a more refined presence and better customer level communication. Wine in particular is for many people is difficult to shop for since it is such a complex product and there are so many varieties and levels of quality. My attempt with this work was to create signage and education systems that would help support an on staff wine steward in guiding customers to an enjoyable bottle for any occasion. All of the materials used were naturalistic and related to elements of the wine making process such as the use of stained barrel tops as a focal, and metal barrel straps to mount signs and art.

Challenges:
The challenge here was to provide enough information to educate the customer and thus drive unit price of chosen purchase up but without alienating or overwhelming the shopper who is just going for a $10 bottle of whatever might go well with a planned dinner. I researched, wrote and organized the copy and design for all of the signage in this department and worked as part of the team to develop filtering and floor set planning.