Project: Giant Eagle grocers was seeking to elevate their beer, wine and liquor departments with a more refined presence and better customer level communication. Our research showed that liquor drinkers who shopped at the liquor agencies inside of groceries were very brand loyal so any product education needed to focus on information about quality,...Read More
Project: Giant Eagle grocers was seeking to elevate their beer, wine and liquor departments with a more refined presence and better customer level communication. Wine in particular is for many people is difficult to shop for since it is such a complex product and there are so many varieties and levels of quality....Read More
Project: Giant Eagle grocers was seeking to elevate their beer, wine and liquor departments with a more refined presence and better customer level communication. Craft beer has exploded across the market over the last decade and helping to translate some of the information that might be found on the label or package to a more shelf level presence was the main focus here....Read More
Project: The Limited Brands owned C.O. Bigelow franchise sought a new partner for the window design of the flagship store in Ohio’s Easton shopping center. Two product lines for fall/winter season were launching, Lemon and Remedy. I was part of a team tasked with ideation realization of these concepts. Initial intent can be seen in the following renderings and photo-morphs. Two concepts were presented for each product promotion....Read More
Project Scope: Bob Evans sought to create a restaurant prototype that would appeal to a younger generation of patrons while remaining agreeable to its current aging patronage. Working with a team of architects and environments designers, as the graphic designer on the team I created signage and developed a kit of parts for wall decor which bridged the generational gap and told the Bob Evans story in modern and sophisticated way. ...Read More
Project Scope: Scott's Miracle Grow wanted to boost the presence of their winter bird feeding products (specifically suet cakes). These products are always merchandised in aisle with a variety of other brands so any branded added educational tools that could provide selection prompts were highly effective. This poster plus merchandising plan provided maximum impact for the Scott's product....Read More
Project: This project was for a group of restauranteurs seeking to start a fast-casual, inline prep restaurant similar to Chipotle only featuring authentic Indian Food in a wrap. The project was based on broad cultural research and featured identity, brand, naming, and interior space design. The radial symbol used is an Indian cultural pattern called a Rangoli. It is often planted on floors or rendered by laying out flower petals on the ground....Read More
Project Scope: Wendy’s and Arby’s, now jointly owned are expanding into the middle Eastern market and wish to construct shared kitchen space or hybrid restaurants in that region for the sake of efficiency. A new hybrid identity was needed as well as an Arabic version of the mark....Read More
Project: Charleys Philly Cheese Steaks is, strangely enough not at all a Philly based restaurant chain but rather an Ohio company. Over the years of franchise existence the brand had lots a clear voice and was in danger of becoming a blur among the offerings of other such sandwich purveyors. The company has a strong community commitment and an amusing back story. The challenge was to draw these forward while maintaining the strong, masculine and bold aesthetic of the existing brand standards....Read More
I worked with a large team of environments designers on this project. Basically AMC sought to drive higher sales in its concession area by eliminating bottlenecks in flow and offering an elevated selection of food and drink products. I designed the menu boards, dimensional type system and wall graphics. All menu boards were based on a set of rounded boxes in 3 sizes for modularity. These boxes featured a metal face and all attached graphics were magnetic. This allowed for prices and offering to change as often as needed by simply printing a new magnet strip....Read More
I am Mason Harding. I am a graphic designer. I strive to bring my graphic sensibility to all projects regardless of medium. Through my design journey I've worked in many disciplines and am always searching for new learning opportunities.... Read More