Giant Eagle Beer Dept.

Project:
Giant Eagle grocers was seeking to elevate their beer, wine and liquor departments with a more refined presence and better customer level communication. Craft beer has exploded across the market over the last decade and helping to translate some of the information that might be found on the label or package to a more shelf level presence was the main focus here.

Challenges:
While a specialty beer store might arrange beers by type or by region to help the customer choose, groceries only organize by imports or domestic and then within those categories, by brewery. This meant that all education needed to be done with simple headers indicating the aforemented organization then a stand alone floor sign to provide more information pertaining to types of beer and their characteristics. I researched, wrote and organized the copy and design for all of the signage in this department and worked as part of the team to develop filtering and floor set planning.