Nationwide Insurance Product Package

Project Scope:

Nationwide Insurance is creating a driver based auto insurance program. The program requires a small device which would measure and report driving data to be placed in the customer’s vehicle. A program name, identity, packaging and copyrighting as well as design for agent -level marketing materials were needed to start the pilot program. The package needed to deliver simple, self-installation instructions to the user. I worked on a small team to provide these deliverable by cooperating with the NWI marketing, print procurement, in-house photo studio and executive team. The packaging form and die cut was a custom slide-out design, revealing the instruction booklet.