Project Scope: Nationwide Insurance is creating a driver based auto insurance program. The program requires a small device which would measure and report driving data to be placed in the customer’s vehicle. A program name, identity, packaging and copyrighting as well as design for agent -level marketing materials were needed to start the pilot program. The package needed to deliver simple, self-installation instructions to the user....Read More
Project Scope: Life|ware is a home automation suite which combines a media center running proprietary software with an array of wifi enabled appliances and online/smart phone support to create the truly 21rst century home. I developed marketing materials, trade show graphics, promotional mailers, and consulted on GUI as well as illustrating icon sets for the software....Read More
Project Scope: The Wexner Center presents many film series, some of which benefit from targeted advertising promotions such as this one. These pieces are an exercise in the creation of visual harmony as they often include a very large variety of subject matter and styles. A strong information hierarchy and consistent graphic pallet are needed to thread these varied pieces of content into one cohesive mailer....Read More
Project Scope: The Wexner Center presents many films per year so a monthly film/video calendar  including curation notes and extra info was developed. This mailer was set to use a rotating series of three palettes of 2 colors in which the color mixed with black produce a wide range of design effects while keeping production cost low. This reductive palette also served to visually homogenize the broad variety of material which might be featured in a single months mailer....Read More
Project Scope: The Wexner Center offers a summer seminar for teens which teaches them about self expression through film, graphic arts and music. The booklet serves as advertisement through participating school programs and includes a sign up form as well as including indicia area included on the back page for direct mail imprinting. I worked on this project for 2 years running and it was important that it resonate as a series while still appearing new and fresh for the current year....Read More
This publication was for use by educators to help them prepare for and schedule class events in cooperation with the arts center. I created this publication 2 years in a row. This was the first publication I had ever layed out with a waterfall spread. It made setting up the master pages very interesting.
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PROJECT SCOPE:
Mortgage Advantage Pro is a software offering mortgage calculation for mortgage originators. The challenge here was to create an attractive electronic report document that could be auto populated by the program on output and uploaded to the service Issuu.com as well as printed or emailed. An identity was also developed for this project and an audit of the current web site was performed to produce recommendations on new graphic layouts.
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I am Mason Harding. I am a graphic designer. I strive to bring my graphic sensibility to all projects regardless of medium. Through my design journey I've worked in many disciplines and am always searching for new learning opportunities.... Read More