Project Scope:
The inventor of the Wine Balloon approached me about creating an identity and packaging for the product. I also assisted in the creation of all patent application documents as well as engineering drawings and initial renderings and illustrations. Once the product engineering was complete I art-directed the product photo shoot, created packaging, marketing materials and developed the web presence and e-store....Read More
Project:
The Limited Brands owned C.O. Bigelow franchise sought a new partner for the window design of the flagship store in Ohio’s Easton shopping center. Two product lines for fall/winter season were launching, Lemon and Remedy. I was part of a team tasked with ideation realization of these concepts. Initial intent can be seen in the following renderings and photo-morphs. Two concepts were presented for each product promotion....Read More
Project Scope:
Stop & Shop Giant grocers had updated their brand but were still using a signage hardware kit in their produce section that was off-brand and presented many difficulties. The placement of the hardware caused confusion over which product matched with price as well as blocking sightlines across the department....Read More