Project Scope: The inventor of the Wine Balloon approached me about creating an identity and packaging for the product. I also assisted in the creation of all patent application documents as well as engineering drawings and initial renderings and illustrations. Once the product engineering was complete I art-directed the product photo shoot, created packaging, marketing materials and developed the web presence and e-store....Read More
Project: The Limited Brands owned C.O. Bigelow franchise sought a new partner for the window design of the flagship store in Ohio’s Easton shopping center. Two product lines for fall/winter season were launching, Lemon and Remedy. I was part of a team tasked with ideation realization of these concepts. Initial intent can be seen in the following renderings and photo-morphs. Two concepts were presented for each product promotion....Read More
Project Scope: Stop & Shop Giant grocers had updated their brand but were still using a signage hardware kit in their produce section that was off-brand and presented many difficulties. The placement of the hardware caused confusion over which product matched with price as well as blocking sightlines across the department....Read More
I am Mason Harding. I am a graphic designer. I strive to bring my graphic sensibility to all projects regardless of medium. Through my design journey I've worked in many disciplines and am always searching for new learning opportunities.... Read More