Wendy’s / Arby’s Logo Merge

Project Scope:

Wendy’s and Arby’s, now jointly owned are expanding into the middle Eastern market and wish to construct shared kitchen space or hybrid restaurants in that region for the sake of efficiency. A new hybrid identity was needed as well as an Arabic version of the mark.

Challenges:

Leveraging brand attributes from each brand in equal parts was a challenge since neither brand was to overtake the other , the were simply mean to co-exist. Also, the language barrier presented a unique situation of designing letter forms which would pheonetically read like the English version which still appearing aesthetically related in form.