Wendy’s / Arby’s Logo Merge

Wendy's / Arby's Logo Merge

Project Scope:

Wendy’s and Arby’s, now jointly owned are expanding into the middle Eastern market and wish to construct shared kitchen space or hybrid restaurants in that region for the sake of efficiency. A new hybrid identity was needed as well as an Arabic version of the mark.


Leveraging brand attributes from each brand in equal parts was a challenge since neither brand was to overtake the other , the were simply mean to co-exist. Also, the language barrier presented a unique situation of designing letter forms which would pheonetically read like the English version which still appearing aesthetically related in form.

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About Me

About Me

I am Mason Harding. I am a graphic designer. I strive to bring my graphic sensibility to all projects regardless of medium. Through my design journey I've worked in many disciplines and am always searching for new learning opportunities.... Read More