Orange Julius Logo

Project Scope:

Orange Julius is a brand in need of a refresh. Now, owned by Dairy Queen, the brand has lost much of their brand personality that it once had as a street cart business when customers would call out “an orange please, Julius!”. The original logo, for some reason or another also incorporated a devil character leaning on an orange.

Challenges:

The following concept was meant to breath life and personality back into this brand. A simpler direction was ultimately chosen as a final but this was my recommended solution.