Orange Julius Logo

Orange Julius Logo

Project Scope:

Orange Julius is a brand in need of a refresh. Now, owned by Dairy Queen, the brand has lost much of their brand personality that it once had as a street cart business when customers would call out “an orange please, Julius!”. The original logo, for some reason or another also incorporated a devil character leaning on an orange.

Challenges:

The following concept was meant to breath life and personality back into this brand. A simpler direction was ultimately chosen as a final but this was my recommended solution.

orange julius
orange julius
orange julius
orange julius

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About Me

About Me

I am Mason Harding. I am a graphic designer. I strive to bring my graphic sensibility to all projects regardless of medium. Through my design journey I've worked in many disciplines and am always searching for new learning opportunities.... Read More