AMC Theaters Lobby Design

I worked with a large team of environments designers on this project. Basically AMC sought to drive higher sales in its concession area by eliminating bottlenecks in flow and offering an elevated selection of food and drink products. I designed the menu boards, dimensional type system and wall graphics. All menu boards were based on a set of rounded boxes in 3 sizes for modularity. These boxes featured a metal face and all attached graphics were magnetic. This allowed for prices and offering to change as often as needed by simply printing a new magnet strip.