Scott’s Miracle Grow wanted to boost the presence of their winter bird feeding products (specifically suet cakes). These products are always merchandised in aisle with a variety of other brands so any branded added educational tools that could provide selection prompts were highly effective. This poster plus merchandising plan provided maximum impact for the Scott’s product.

This project was for a group of restauranteurs seeking to start a fast-casual, inline prep restaurant similar to Chipotle only featuring authentic Indian Food in a wrap. The project was based on broad cultural research and featured identity, brand, naming, and interior space design. The radial symbol used is an Indian cultural pattern called a Rangoli. It is often planted on floors or rendered by laying out flower petals on the ground. The naming is meant to emphasis the word “OM” as in the chant as well as the “go” in reference to the quick and fresh service.

Pricing:

$25 per 100, 1″ buttons
full color printing
pin backs (magnet backs are available but with extra cost and production time)

I set up the art. I normally charge a one time only $25 setup fee for artwork that needs heavily manipulated in order to reproduce at the small size needed for this application. If the artwork is ready to go with no mods then this fee does not apply.

As seen below, I can wrap your website around the outer edge of the button so that it is visible when the button is flipped. For orders email: me@madebymason.com

Nationwide Insurance is creating a driver based auto insurance program. The program requires a small device which would measure and report driving data to be placed in the customer’s vehicle. A program name, identity, packaging and copyrighting as well as design for agent -level marketing materials were needed to start the pilot program. The package needed to deliver simple, self-installation instructions to the user. I worked on a small team to provide these deliverable by cooperating with the NWI marketing, print procurement, in-house photo studio and executive team. The packaging form and die cut was a custom slide-out design, revealing the instruction booklet.

Stop & Shop Giant grocers had updated their brand but were still using a signage hardware kit in their produce section that was off-brand and presented many difficulties. The placement of the hardware caused confusion over which product matched with price as well as blocking sightlines across the department. Through a comparative audit it was determined that the best solution for placement was to connect the food and its signage as closely as possible. A new hardware kit as well as graphic insert system was needed.

Challenges:

The produce department contains lots of loose product as well as an extremely broad selection of fixture types so this presented a challenge in creating a uniform method of attachment. The variety of colors present was also a consideration in the creating of the graphic elements. All hardware was determined to stay flat black in order to disappear within the product merchandising. 3 in-store tests were performed in 10 locations and an employee training manual was produced. Click thru for larger images>

Prestwood Cellars was a startup Napa Valley winery in need of identity development, package, web and marketing materials design. Basic copy writing was also included in the scope of work for these materials. Subsequently a brand of coffee was also produced under the Prestwood moniker.

Life|ware is a home automation suite which combines a media center running proprietary software with an array of wifi enabled appliances and online/smart phone support to create the truly 21rst century home. I developed marketing materials, trade show graphics, promotional mailers, and consulted on GUI as well as illustrating icon sets for the software.