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	<title>folio &#187; web</title>
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	<link>http://madebymason.com</link>
	<description>the portfolio of mason harding</description>
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		<title>The Wine Balloon</title>
		<link>http://madebymason.com/the-wine-balloon/</link>
		<comments>http://madebymason.com/the-wine-balloon/#comments</comments>
		<pubDate>Wed, 22 Jun 2011 01:54:40 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[brand and identity]]></category>
		<category><![CDATA[packaging]]></category>
		<category><![CDATA[poster]]></category>
		<category><![CDATA[visual merchandising]]></category>
		<category><![CDATA[web]]></category>

		<guid isPermaLink="false">http://madebymason.com/?p=274</guid>
		<description><![CDATA[Project Scope: The inventor of the Wine Balloon approached me about creating an identity and packaging for the product. I also assisted in the creation of all patent application documents as well as engineering drawings and initial renderings and illustrations. Once the product engineering was complete I art-directed the product photo shoot, created packaging, marketing materials [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Project Scope:</strong></p>
<p>The inventor of the Wine Balloon approached me about creating an identity and packaging for the product. I also assisted in the creation of all patent application documents as well as engineering drawings and initial renderings and illustrations. Once the product engineering was complete I art-directed the product photo shoot, created packaging, marketing materials and developed the web presence and e-store.<span id="more-274"></span></p>
<p><img class="alignleft" src="http://dl.dropbox.com/u/9515473/madebymason/2011/02/WB-big.jpg" alt="" width="589" /></p>
<p><a href="http://madebymason.com/wp-content/uploads/2011/02/winebalboxmock2-1.gif" target="_blank"><img class="alignleft" src="http://dl.dropbox.com/u/9515473/madebymason/2011/02/winebalboxmock2sml.gif" alt="" width="589" /></a></p>
<p><a href="http://madebymason.com/folio_img/WB%20patent.jpg" target="_blank"><img class="alignleft" src="http://dl.dropbox.com/u/9515473/madebymason/2011/02/WB-patent.jpg" alt="" width="589" /></a></p>
<p><a href="http://madebymason.com/folio_img/WB%20prod.jpg" target="_blank"><img class="alignleft" src="http://dl.dropbox.com/u/9515473/madebymason/2011/02/WB-prod.jpg" alt="" width="589" /></a></p>
<p><a href="http://madebymason.com/folio_img/WB%20web.jpg" target="_blank"><img class="alignleft" src="http://dl.dropbox.com/u/9515473/madebymason/2011/02/WB-web.jpg" alt="" width="589" /></a></p>
<p><a href="http://madebymason.com/folio_img/WB%20ID2.jpg" target="_blank"><img class="alignleft" src="http://dl.dropbox.com/u/9515473/madebymason/2011/02/WB-ID2.jpg" alt="" width="589" /></a></p>
<p><a href="http://madebymason.com/folio_img/WB%20poster.jpg" target="_blank"><img class="alignleft" src="http://dl.dropbox.com/u/9515473/madebymason/2011/02/WB-poster.jpg" alt="" width="589" /></a></p>
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		<title>Prestwood Cellars</title>
		<link>http://madebymason.com/prestwood-cellars/</link>
		<comments>http://madebymason.com/prestwood-cellars/#comments</comments>
		<pubDate>Wed, 15 Jun 2011 23:15:31 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[brand and identity]]></category>
		<category><![CDATA[packaging]]></category>
		<category><![CDATA[web]]></category>

		<guid isPermaLink="false">http://madebymason.com/?p=227</guid>
		<description><![CDATA[Project Scope: Prestwood Cellars was a startup Napa Valley winery in need of identity development, package, web and marketing materials design. Basic copy writing was also included in the scope of work for these materials. Subsequently a brand of coffee was also produced under the Prestwood moniker.]]></description>
			<content:encoded><![CDATA[<p><!-- p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 8.0px TarzanaWide} p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 8.0px TarzanaNarrow} --> <!-- p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 8.0px TarzanaWide} p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 8.0px TarzanaNarrow} --><strong>Project Scope:</strong></p>
<p>Prestwood Cellars was a startup Napa Valley winery in need of identity development, package, web and marketing materials design. Basic copy writing was also included in the scope of work for these materials. Subsequently a brand of coffee was also produced under the Prestwood moniker.<span id="more-227"></span></p>
<p><img class="alignleft" src="http://dl.dropbox.com/u/9515473/madebymason/2011/02/prest-logo.jpg" alt="" width="589" /></p>
<p><img class="alignleft" src="http://dl.dropbox.com/u/9515473/madebymason/2011/02/prest-horz.jpg" alt="" width="589" /></p>
<p><img class="alignleft" src="http://dl.dropbox.com/u/9515473/madebymason/2011/02/prest-bottle.jpg" alt="" width="589" /></p>
<p><img class="alignleft" src="http://dl.dropbox.com/u/9515473/madebymason/2011/02/prest-cards.jpg" alt="" width="589" /></p>
<p><a href="http://madebymason.com/folio_img/prest-ID.jpg" target="_blank"><img class="alignleft" src="http://dl.dropbox.com/u/9515473/madebymason/2011/02/prest-ID.jpg" alt="" width="589" /></a></p>
<p><img class="alignleft" src="http://dl.dropbox.com/u/9515473/madebymason/2011/02/prest-logo2.jpg" alt="" width="589" /></p>
<p><img class="alignleft" src="http://dl.dropbox.com/u/9515473/madebymason/2011/02/prestplant-logo.jpg" alt="" width="589" /></p>
<p><img class="alignleft" src="http://dl.dropbox.com/u/9515473/madebymason/2011/02/prest-bag.jpg" alt="" width="589" /></p>
<p><a href="http://madebymason.com/folio_img/prest-web.jpg" target="_blank"><img class="alignleft" src="http://dl.dropbox.com/u/9515473/madebymason/2011/02/prest-web.jpg" alt="" width="589" /></a></p>
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		</item>
		<item>
		<title>Gild Systems Identity</title>
		<link>http://madebymason.com/gild-systems-identity/</link>
		<comments>http://madebymason.com/gild-systems-identity/#comments</comments>
		<pubDate>Mon, 13 Jun 2011 12:06:57 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[brand and identity]]></category>
		<category><![CDATA[web]]></category>

		<guid isPermaLink="false">http://madebymason.com/?p=603</guid>
		<description><![CDATA[Project A friend was starting a custom computer sales and repair business and needed a brand package to get started. The logo is meant to show a reverence for technology, almost a worship of it if you will. The cool blue of the palette against the warm brown are meant to display the contrast between [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Project</strong><br />
A friend was starting a custom computer sales and repair business and needed a brand package to get started. The logo is meant to show a reverence for technology, almost a worship of it if you will. The cool blue of the palette against the warm brown are meant to display the contrast between the mechanical and the organic.<span id="more-603"></span></p>
<p><img class="alignleft" src="http://dl.dropbox.com/u/9515473/madebymason/2011/06/gild_identity-1.jpg" alt="agent level materials" width="589" /></p>
<p>Click for larger images<br />
<a href="http://madebymason.com/folio_img/gild-proc" target="_blank"><img class="alignleft" src="http://dl.dropbox.com/u/9515473/madebymason/2011/06/gild-proc.jpg" alt="agent level materials" width="589" /></a></p>
<p><a href="http://madebymason.com/folio_img/gild-2d" target="_blank"><img class="alignleft" src="http://dl.dropbox.com/u/9515473/madebymason/2011/06/gild-2d.jpg" alt="agent level materials" width="589" /></a></p>
<p><a href="http://madebymason.com/folio_img/gild-3d" target="_blank"><img class="alignleft" src="http://dl.dropbox.com/u/9515473/madebymason/2011/06/gild-3d.jpg" alt="agent level materials" width="589" /></a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Mortgage Advantage Pro</title>
		<link>http://madebymason.com/mortgage-advantage-pro/</link>
		<comments>http://madebymason.com/mortgage-advantage-pro/#comments</comments>
		<pubDate>Sat, 19 Feb 2011 20:27:12 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[brand and identity]]></category>
		<category><![CDATA[publication layout]]></category>
		<category><![CDATA[web]]></category>

		<guid isPermaLink="false">http://madebymason.com/?p=76</guid>
		<description><![CDATA[This project included an identity, document layout and web design audit. The document was to be auto generated as a report document so extensive integration support was required.]]></description>
			<content:encoded><![CDATA[<p>PROJECT SCOPE:<br />
Mortgage Advantage Pro is a software offering mortgage calculation for mortgage originators. The challenge here was to create an attractive electronic report document that could be auto populated  by the program on output and uploaded to the service Issuu.com as well as printed or emailed. An identity was also developed for this project and an audit of the current web site was performed to produce recommendations on new graphic layouts.<img title="More..." src="http://madebymason.com/wp-includes/js/tinymce/plugins/wordpress/img/trans.gif" alt="" /><span id="more-76"></span></p>
<p>CHALLENGES:<br />
This project was an exercise in integration as there were many limitations on what could be implemented through the software programming. This entire document is designed as an MS word template which contains variable fields populated by the mortgage program. All output of the populated document to printable PDF and online version were automated within the programming.</p>
<p>Click any image for a larger preview</p>
<p><a href="http://madebymason.com/folio_img/MORT doc 2.jpg" target="_blank"><img class="alignnone size-full wp-image-93" title="MORT doc 2" src="http://madebymason.com/wp-content/uploads/2011/02/MORT-doc-23.jpg" alt="" width="589" height="319" /></a></p>
<p><a href="http://madebymason.com/folio_img/MORT ID.jpg" target="_blank"><img class="alignnone size-full wp-image-94" title="MORT ID" src="http://madebymason.com/wp-content/uploads/2011/02/MORT-ID.jpg" alt="" width="589" height="319" /></a></p>
<p><a href="http://madebymason.com/folio_img/MORT web.jpg" target="_blank"><img class="alignnone size-full wp-image-95" title="MORT web" src="http://madebymason.com/wp-content/uploads/2011/02/MORT-web.jpg" alt="" width="589" height="319" /></a></p>
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		<slash:comments>0</slash:comments>
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