folio » visual merchandising http://madebymason.com the portfolio of mason harding Sun, 04 Sep 2011 16:55:11 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 The Wine Balloon http://madebymason.com/the-wine-balloon/ http://madebymason.com/the-wine-balloon/#comments Wed, 22 Jun 2011 01:54:40 +0000 admin http://madebymason.com/?p=274 Project Scope:

The inventor of the Wine Balloon approached me about creating an identity and packaging for the product. I also assisted in the creation of all patent application documents as well as engineering drawings and initial renderings and illustrations. Once the product engineering was complete I art-directed the product photo shoot, created packaging, marketing materials and developed the web presence and e-store.

]]> http://madebymason.com/the-wine-balloon/feed/ 0 C. O. Bigelow http://madebymason.com/c-o-bigelow/ http://madebymason.com/c-o-bigelow/#comments Sun, 19 Jun 2011 12:15:56 +0000 admin http://madebymason.com/?p=102 Project:
The Limited Brands owned C.O. Bigelow franchise sought a new partner for the window design of the flagship store in Ohio’s Easton shopping center. Two product lines for fall/winter season were launching, Lemon and Remedy. I was part of a team tasked with ideation realization of these concepts. Initial intent can be seen in the following renderings and photo-morphs. Two concepts were presented for each product promotion.

click any image for a larger preview

]]> http://madebymason.com/c-o-bigelow/feed/ 0 Stop & Shop Signage http://madebymason.com/stop-shop-signage/ http://madebymason.com/stop-shop-signage/#comments Thu, 16 Jun 2011 16:43:54 +0000 admin http://madebymason.com/?p=362 Project Scope:

Stop & Shop Giant grocers had updated their brand but were still using a signage hardware kit in their produce section that was off-brand and presented many difficulties. The placement of the hardware caused confusion over which product matched with price as well as blocking sightlines across the department. Through a comparative audit it was determined that the best solution for placement was to connect the food and its signage as closely as possible. A new hardware kit as well as graphic insert system was needed.

Challenges:

The produce department contains lots of loose product as well as an extremely broad selection of fixture types so this presented a challenge in creating a uniform method of attachment. The variety of colors present was also a consideration in the creating of the graphic elements. All hardware was determined to stay flat black in order to disappear within the product merchandising. 3 in-store tests were performed in 10 locations and an employee training manual was produced. Click thru for larger images>








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