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Giant Eagle Liquor Dept.

admin — Fri, 24 Jun 2011 12:48:18 +0000

Project:
Giant Eagle grocers was seeking to elevate their beer, wine and liquor departments with a more refined presence and better customer level communication. Our research showed that liquor drinkers who shopped at the liquor agencies inside of groceries were very brand loyal so any product education needed to focus on information about quality, mixology and flavor that could help support the sales of higher ticket products.

Challenges:
Cross merchandising was a part of the strategy for this department but as usual the support to keep this system in place was left with the store managers so it made more sense to do some amount of scores merchandising in the physical space and to tall out ingredients list in more of a passive way with signage. I researched, wrote and organized the copy and design for all of the signage in this department and worked as part of the team to develop filtering and floor set planning. The shelf level educational signage for each type of liquor focused on region. history, variety and tiers of quality.

Giant Eagle Wine Dept.

admin — Fri, 24 Jun 2011 12:27:11 +0000

Project:
Giant Eagle grocers was seeking to elevate their beer, wine and liquor departments with a more refined presence and better customer level communication. Wine in particular is for many people is difficult to shop for since it is such a complex product and there are so many varieties and levels of quality. My attempt with this work was to create signage and education systems that would help support an on staff wine steward in guiding customers to an enjoyable bottle for any occasion. All of the materials used were naturalistic and related to elements of the wine making process such as the use of stained barrel tops as a focal, and metal barrel straps to mount signs and art.

Challenges:
The challenge here was to provide enough information to educate the customer and thus drive unit price of chosen purchase up but without alienating or overwhelming the shopper who is just going for a $10 bottle of whatever might go well with a planned dinner. I researched, wrote and organized the copy and design for all of the signage in this department and worked as part of the team to develop filtering and floor set planning.

Giant Eagle Beer Dept.

admin — Fri, 24 Jun 2011 12:17:46 +0000

Project:
Giant Eagle grocers was seeking to elevate their beer, wine and liquor departments with a more refined presence and better customer level communication. Craft beer has exploded across the market over the last decade and helping to translate some of the information that might be found on the label or package to a more shelf level presence was the main focus here.

Challenges:
While a specialty beer store might arrange beers by type or by region to help the customer choose, groceries only organize by imports or domestic and then within those categories, by brewery. This meant that all education needed to be done with simple headers indicating the aforemented organization then a stand alone floor sign to provide more information pertaining to types of beer and their characteristics. I researched, wrote and organized the copy and design for all of the signage in this department and worked as part of the team to develop filtering and floor set planning.

C. O. Bigelow

admin — Sun, 19 Jun 2011 12:15:56 +0000

Project:
The Limited Brands owned C.O. Bigelow franchise sought a new partner for the window design of the flagship store in Ohio’s Easton shopping center. Two product lines for fall/winter season were launching, Lemon and Remedy. I was part of a team tasked with ideation realization of these concepts. Initial intent can be seen in the following renderings and photo-morphs. Two concepts were presented for each product promotion.

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Bob Evan’s

admin — Sun, 19 Jun 2011 01:37:46 +0000

Project Scope:

Bob Evans sought to create a restaurant prototype that would appeal to a younger generation of patrons while remaining agreeable to its current aging patronage. Working with a team of architects and environments designers, as the graphic designer on the team I created signage and developed a kit of parts for wall decor which bridged the generational gap and told the Bob Evans story in modern and sophisticated way.

Challenges:

One of the main motivations in the redesign of the interior was the zoning of space to provide different environments for different patron’s expectations. As far as a graphic realization of this impetus, the wall decor was divided into three zones, one showcasing “the land” one for “the brand” and one for “the man”. “The man” concept was realized with the use of a featured triptych which subtlety implied the essence of “the man” by focusing on a few iconic elements of Mr. Evan’s well known persona while avoiding the use of any direct portraits.

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Scott’s Bird Seed

admin — Sun, 19 Jun 2011 01:34:14 +0000

Project Scope:

Scott’s Miracle Grow wanted to boost the presence of their winter bird feeding products (specifically suet cakes). These products are always merchandised in aisle with a variety of other brands so any branded added educational tools that could provide selection prompts were highly effective. This poster plus merchandising plan provided maximum impact for the Scott’s product.

Indian Restaurant Logo

admin — Fri, 17 Jun 2011 14:12:43 +0000

Project:

This project was for a group of restauranteurs seeking to start a fast-casual, inline prep restaurant similar to Chipotle only featuring authentic Indian Food in a wrap. The project was based on broad cultural research and featured identity, brand, naming, and interior space design. The radial symbol used is an Indian cultural pattern called a Rangoli. It is often planted on floors or rendered by laying out flower petals on the ground. The naming is meant to emphasis the word “OM” as in the chant as well as the “go” in reference to the quick and fresh service.

Wendy’s / Arby’s Logo Merge

admin — Wed, 15 Jun 2011 13:09:57 +0000

Project Scope:

Wendy’s and Arby’s, now jointly owned are expanding into the middle Eastern market and wish to construct shared kitchen space or hybrid restaurants in that region for the sake of efficiency. A new hybrid identity was needed as well as an Arabic version of the mark.

Challenges:

Leveraging brand attributes from each brand in equal parts was a challenge since neither brand was to overtake the other , the were simply mean to co-exist. Also, the language barrier presented a unique situation of designing letter forms which would pheonetically read like the English version which still appearing aesthetically related in form.

Charleys Restaurant

admin — Wed, 08 Jun 2011 23:21:14 +0000

Project:
Charleys Philly Cheese Steaks is, strangely enough not at all a Philly based restaurant chain but rather an Ohio company. Over the years of franchise existence the brand had lots a clear voice and was in danger of becoming a blur among the offerings of other such sandwich purveyors. The company has a strong community commitment and an amusing back story. The challenge was to draw these forward while maintaining the strong, masculine and bold aesthetic of the existing brand standards. I used scanned inkings of historic wood block type to create the wall graphics which spoke of authenticity and quality.

AMC Theaters Lobby Design

admin — Sun, 06 Mar 2011 19:45:51 +0000

I worked with a large team of environments designers on this project. Basically AMC sought to drive higher sales in its concession area by eliminating bottlenecks in flow and offering an elevated selection of food and drink products. I designed the menu boards, dimensional type system and wall graphics. All menu boards were based on a set of rounded boxes in 3 sizes for modularity. These boxes featured a metal face and all attached graphics were magnetic. This allowed for prices and offering to change as often as needed by simply printing a new magnet strip.