The inventor of the Wine Balloon approached me about creating an identity and packaging for the product. I also assisted in the creation of all patent application documents as well as engineering drawings and initial renderings and illustrations. Once the product engineering was complete I art-directed the product photo shoot, created packaging, marketing materials and developed the web presence and e-store.

Nationwide Insurance is creating a driver based auto insurance program. The program requires a small device which would measure and report driving data to be placed in the customer’s vehicle. A program name, identity, packaging and copyrighting as well as design for agent -level marketing materials were needed to start the pilot program. The package needed to deliver simple, self-installation instructions to the user. I worked on a small team to provide these deliverable by cooperating with the NWI marketing, print procurement, in-house photo studio and executive team. The packaging form and die cut was a custom slide-out design, revealing the instruction booklet.

Prestwood Cellars was a startup Napa Valley winery in need of identity development, package, web and marketing materials design. Basic copy writing was also included in the scope of work for these materials. Subsequently a brand of coffee was also produced under the Prestwood moniker.