The inventor of the Wine Balloon approached me about creating an identity and packaging for the product. I also assisted in the creation of all patent application documents as well as engineering drawings and initial renderings and illustrations. Once the product engineering was complete I art-directed the product photo shoot, created packaging, marketing materials and developed the web presence and e-store.

This project was for a group of restauranteurs seeking to start a fast-casual, inline prep restaurant similar to Chipotle only featuring authentic Indian Food in a wrap. The project was based on broad cultural research and featured identity, brand, naming, and interior space design. The radial symbol used is an Indian cultural pattern called a Rangoli. It is often planted on floors or rendered by laying out flower petals on the ground. The naming is meant to emphasis the word “OM” as in the chant as well as the “go” in reference to the quick and fresh service.

Nationwide Insurance is creating a driver based auto insurance program. The program requires a small device which would measure and report driving data to be placed in the customer’s vehicle. A program name, identity, packaging and copyrighting as well as design for agent -level marketing materials were needed to start the pilot program. The package needed to deliver simple, self-installation instructions to the user. I worked on a small team to provide these deliverable by cooperating with the NWI marketing, print procurement, in-house photo studio and executive team. The packaging form and die cut was a custom slide-out design, revealing the instruction booklet.

Prestwood Cellars was a startup Napa Valley winery in need of identity development, package, web and marketing materials design. Basic copy writing was also included in the scope of work for these materials. Subsequently a brand of coffee was also produced under the Prestwood moniker.

Wendy’s and Arby’s, now jointly owned are expanding into the middle Eastern market and wish to construct shared kitchen space or hybrid restaurants in that region for the sake of efficiency. A new hybrid identity was needed as well as an Arabic version of the mark.

Challenges:

Leveraging brand attributes from each brand in equal parts was a challenge since neither brand was to overtake the other , the were simply mean to co-exist. Also, the language barrier presented a unique situation of designing letter forms which would pheonetically read like the English version which still appearing aesthetically related in form.

Orange Julius is a brand in need of a refresh. Now, owned by Dairy Queen, the brand has lost much of their brand personality that it once had as a street cart business when customers would call out “an orange please, Julius!”. The original logo, for some reason or another also incorporated a devil character leaning on an orange.

Challenges:

The following concept was meant to breath life and personality back into this brand. A simpler direction was ultimately chosen as a final but this was my recommended solution.

HHN was a startup web project offering a service similar to craigslist only focused on borrowing and sharing household items such as tools, spare furniture etc. I provided identity development and usage guidelines for web and print as well as marketing collateral.

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Custom Ladies is a calendar series featuring models custom designed shoes by a Houston artist. I did these logo studies for the project which ended up taking a different direction but I had a lot of fun with these sketches so I thought I’d post them anyway. All of the scripts are based loosely on existing script fonts but heavily modified to create ligatures and apply distortions.

CHALLENGES:
This project was an exercise in integration as there were many limitations on what could be implemented through the software programming. This entire document is designed as an MS word template which contains variable fields populated by the mortgage program. All output of the populated document to printable PDF and online version were automated within the programming.

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